What is a Testimonial Video?
Testimonial videos tell a story by describing a problem faced and how a product, service, person, or someone’s faith helped deal with or solve the problem. Although testimonials should be in the first person and told in the author’s own words, correct grammar and spelling are important. Video testimonials should include the name of the person making the statement and be dated. Testimonial videos may take a variety of forms, describing an experience with a product, person, service, product, or religion.
Tips to consider before booking your shoot:
Pick your style :
Testimonial videos usually have one or two cameras employed when shooting the actual testimonial. Typically, there is b-roll to cut away to that needs to be shot and edited. Good audio equipments is necessary to capture audio. Some testimonials will only need one interviewee, but it is not uncommon to have a few interviewees appear.
Decide on deliverables :
Typical testimonial videos are around 1-3 minutes in duration. Final videos are usually delivered electronically via a file sharing site (like DropBox) and can be loaded to video streaming platforms like Vimeo or Youtube where you can pull the embed file. Longer videos can be delivered via a mailed hard drive.
Good testimonial videos usually involve an interview and a demonstration of the product or benefit that the interviewee realized - you can save time and money by shooting both the interview and the use-case at the same time.
After the Shoot :
Videos involve at a minimum a shoot and editing - in the case of a video testimonial, editing is where the sound bits from the on-camera talent is combined with b-roll of the company and product to produce a final piece. Most projects include multiple rounds of edits or drafts (typically two) of the video so you can have a say in the cut. More edits, or a partial reshoot can usually be requested, but at an additional cost, so pre-production thinking before the shoot and organized edit feedback helps keep video projects on message and on budget.
How much do Testimonial Videos cost?
There is no simple answer to the question of how much you will need to pay for a testimonial video. For most professionally produced testimonial videos, you should consider between $800 to $2000 as a starting point. The Final cost is dependent on many factors, among them:
*The length and complexity of the concept, script, and/or storyboard.
*The graphics you want added and the editing your video requires.
*Actors or presenters if you need professionals.
*Equipment costs – video and audio – as well as any additional equipment required for professional lighting and framing.
*Location or studio shooting.
*Set, props, equipment, and extras.
*Professional narration or voice-over to tell your story or to tie the video together.
*Length of the video; the longer the video the more it is likely to cost.