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What is a Sizzle Reel?

Also known in some circles as demo reels, show reels, media highlight reels, public relations videos, video pitches, electronic press kit videos, promo videos, or teasers , they are 3 to 5 minute videos that combine visuals, audio and messaging to create a fast-paced, stylized overview of a product, service, initiative or brand.These short videos can become a crucial part of any business's B2B or B2C communications process and help convey key messages to consumers, clients and other target audiences. Learn more about creating these types of videos...



What is the purpose of a sizzle reel?


Sizzle reels are used for various internal and external marketing, advertising and public relations initiatives, including search engine optimization (SEO); viral online video marketing and web video campaigns to increase web traffic; merchandising PR work to clients; social media campaigns; videos for multimedia sales presentations and PowerPoint presentations; market research and focus group programs; trade shows and exhibitions; on-air promotions; training tools and video tutorials; press release videos; and pre-roll campaigns.


What assets and types of media are edited into a sizzle reel?


Sizzle reels include media coverage (TV spots, radio interviews), press clippings (magazine, blog and newspaper articles), media placements (TV and magazine ads), interactive media, digital video, photos, images, audio, music, voice over, graphics, and animation. Common video file formats delivered to Sizzle It! include Windows Media Player (.wmv) and QuickTime (.mov). Common image formats delivered to Sizzle It! include TIFF, JPG or JPEG, and PNG, Illustrator (.ai) and Photoshop (.psd). Music and audio file formats include AIFF and MP3.


How are sizzle reels distributed?


A sizzle reel is often converted into a digital video file and then distributed across the web as an Internet video. It is typically streamed on website homepages, online video sharing sites (YouTube) and/or posted and shared on social media platforms (Facebook, Twitter, etc.). Other common distribution methods for sizzle reels include DVDs, CDs, and flash drives.


Can I use copyrighted materials in my sizzle reel?


We’re not lawyers, so we always suggest you speak to one before you decide to use any materials that you are unsure about.


How fast is our turnaround time?


Typically, sizzle reels take approximately 7-to-10 days to complete (not including client feedback and review days). However, we are able to produce a completed sizzle reel in far less time should a project require it. Rush fees do apply in this instance.



How many rough cuts and drafts are included in each purchase?


Each sizzle reel purchase comes with 3 rounds of editing. Additional fees may apply for additional edits.


How long will you store my sizzle reel and all my assets?


We will store your sizzle reel and related assets for 30 days after delivery of your finished product. If you anticipate future revisions or would like us to store your assets beyond 30 days, please let us know. Additional fees may apply.



Tips to consider before booking your shoot: 



Know What You Want:


Make sure to give us as much information up front as you can about what you want. Share your target audience and what you want to accomplish with the video. It's easy (and expensive) to know what you don't want after you see it so it's important to put in the effort upfront to develop your vision with your videographer.


How much does an Advertising Video cost?


A typical video advertising budget is around $1000-$5000. The saying “you get what you pay for” is very true when it comes to these typrs of videos. Your own potential customers will be more willing to put their trust into you if all the content on your website look professional and sophisticated. Pre-production (planning your video in advance) is key to ensuring you get what you need with your video and to managing your costs. Align your expectations with your budget - you can't expect a movie like "Titanic" to be made on a shoestring budget.







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