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What is a Music Video?



Music videos were invented to serve a particular purpose – the promotion of songs. Because the entertainment appeal of music videos to the masses is very popular, music videos have been one of the primary ways to promote a song. For decades, this audio-visual tool has been used to illustrate what a song is all about so that people can familiarize themselves with it better. The more familiar a person is with a song, the more chances that the person will buy the album or single.



Tips to consider before booking your shoot: 



Have a Concept Ready:


Concepts affect everything from budgets to production requirements. Concepts determine how many people you need and how long the video will take to be produced. When you already have a concept, it makes it easier for us music video producers and directors to determine what you will need to complete the video. It doesn’t have to be a concrete concept. At the very least, a rough idea will be enough to give your production team something to work with.



Begin With The Final Product In Mind:


There are many different ways to start a music video project. You can start with a given budget or a certain concept, but one of the most important considerations is where the video will be shown. Videos planned to be shown on television need to have higher production quality than ones broadcasted over Youtube, while simple music videos used in businesses or wedding production do not require the same level of production. This is why the final purpose of your video has to be clear, and knowing where you want the video to end up should be first on your list of questions to ask.



Budget Beyond Your Plan:


Provide budget allocations for emergencies or duration extensions. For example, when it suddenly rains during your shoot and this goes against your concept, delays will happen and you’ll spend more. Your conditions might not always be as perfect as you want them the first time, so budgeting beyond what you planned is ideal.



Shoot More Than You Need:


Make sure that you have enough clips to cover the whole song. Storyboards are very helpful when creating videos (especially narrative music video concepts) but it’s always best to have second and third safety takes so that you won’t run out of footage for your music video. Sometimes, mistakes in clips are only noticed during post production and if you don’t have alternative clips available, you would have to do costly re-shoots.



How much do Music Videos cost?


When conceptualizing a music video, it is vital for producers, artists, and bands to determine how much they need in order for them to create one that will serve their purpose. You should look into all the rentals required, the design costs, and the talent fees you need to pay if any.



PERFORMANCE MUSIC VIDEOS (Average $1,000-$`1,500 or less)


Performance videos are the most budget-friendly music videos that promote a song. This kind of video shows the artist singing at a location. Shooting can be done in a few hours and production crews can be hired for $1000 or less depending on the concept. This, however, doesn’t include the other production costs like wardrobes, makeup, and venue fees, which should always be taken into account. Although budgets still won’t be at the low end, indie artists and bands prefer performance videos because funding it is easier than concept-based videos.



CONCEPT MUSIC VIDEOS (Average $2,500 or more)


What populates most music video television channels are concept-based music videos. Budgets for these kinds of videos ranges from $2,500 to over $600,000. The more complex the concept, the higher the required budget. The most expensive Music Video of all time is Michael Jackson’s Scream which was reported to have cost $7M dollars in 1995. Concept music videos can be story based in nature or might focus on graphics and special effects.


Here are some other factors that directly affect the cost:


*Production equipment – including video gear and lighting equipment

*Location fees

*Directors and producers

*Production crew – music videos can be created with as few as three to five crew members to as many as 30 people for more complex concepts

*Food and beverages for your production crew and actors

*Actors and extras

*Video quality – a higher-quality output will require better video equipment, more expensive set designs, a more experienced crew, and so on. This translates to a higher budget.

*Number of locations – shooting in multiple locations is more costly compared to a single venue.

*Production design – this includes set design, clothes, wardrobe, etc.

*Post-production – editing the final output and publishing the video

*Production duration – the longer you make the video, the more you spend for production hours and rentals.

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